Segregation and integration: A study of the behaviors of investors with extended value functions

Martin Egozcue; Wing Keung Wong

doi:10.1155/2010/302895

Segregation and integration: A study of the behaviors of investors with extended value functions

Martin Egozcue
, Wing Keung Wong^*

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

9 Citations (Scopus)

69 Downloads (Pure)

Abstract

This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

Original language	English
Article number	302895
Journal	Advances in Decision Sciences
Volume	2010
DOIs	https://doi.org/10.1155/2010/302895
Publication status	Published - 2010

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title = "Segregation and integration: A study of the behaviors of investors with extended value functions",

abstract = "This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.",

author = "Martin Egozcue and Wong, \{Wing Keung\}",

note = "This research is partially supported by grants from University of Montevideo and Hong Kong Baptist University. ",

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DO - 10.1155/2010/302895

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Segregation and integration: A study of the behaviors of investors with extended value functions

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