Segregation and integration: A study of the behaviors of investors with extended value functions

Martin Egozcue, Wing Keung WONG*

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    8 Citations (Scopus)
    21 Downloads (Pure)

    Abstract

    This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

    Original languageEnglish
    Article number302895
    JournalAdvances in Decision Sciences
    Volume2010
    DOIs
    Publication statusPublished - 2010

    Scopus Subject Areas

    • Decision Sciences(all)
    • Statistics and Probability
    • Computational Mathematics
    • Applied Mathematics

    Fingerprint

    Dive into the research topics of 'Segregation and integration: A study of the behaviors of investors with extended value functions'. Together they form a unique fingerprint.

    Cite this