Segregation and integration: A study of the behaviors of investors with extended value functions

Martin Egozcue, Wing Keung WONG*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

Original languageEnglish
Article number302895
JournalAdvances in Decision Sciences
Volume2010
DOIs
Publication statusPublished - 2010

Scopus Subject Areas

  • Decision Sciences(all)
  • Statistics and Probability
  • Computational Mathematics
  • Applied Mathematics

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