Segment intenders and non-intenders in China's property market: A hybrid approach

Charlie C.L. Wang*, Allan K K CHAN, Zhen Xiong Chen

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    16 Citations (Scopus)


    This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic variables in predicting housing purchase intention with a consumer sample in China. The result indicates that psychological factors add incremental explanatory and predictive power to traditionally used demographic variables. Results from discriminant analysis showed that, except for household income level, psychological factors were better than demographic variables in differentiating intenders from non-intenders in China's emerging property market. Conceptual contributions and managerial implications of the study are discussed.

    Original languageEnglish
    Pages (from-to)319-331
    Number of pages13
    JournalJournal of Consumer Marketing
    Issue number4
    Publication statusPublished - 2001

    Scopus Subject Areas

    • Business and International Management
    • Marketing

    User-Defined Keywords

    • China
    • Consumer attitudes
    • Debt
    • Housing
    • Market segmentation


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