Segment intenders and non-intenders in China's property market: A hybrid approach

Charlie C.L. Wang*, Allan K K CHAN, Zhen Xiong Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic variables in predicting housing purchase intention with a consumer sample in China. The result indicates that psychological factors add incremental explanatory and predictive power to traditionally used demographic variables. Results from discriminant analysis showed that, except for household income level, psychological factors were better than demographic variables in differentiating intenders from non-intenders in China's emerging property market. Conceptual contributions and managerial implications of the study are discussed.

Original languageEnglish
Pages (from-to)319-331
Number of pages13
JournalJournal of Consumer Marketing
Issue number4
Publication statusPublished - 2001

Scopus Subject Areas

  • Business and International Management
  • Marketing

User-Defined Keywords

  • China
  • Consumer attitudes
  • Debt
  • Housing
  • Market segmentation


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