Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature

Kim Pong Tam*, Sau Lai LEE, Melody Manchi Chao

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

213 Citations (Scopus)


Nature is often anthropomorphized in the environmental discourse. However, whether anthropomorphism of nature has any impact on the way people relate to and behave toward nature has rarely been examined. With three experiments, the present research addresses this issue. It shows that in general anthropomorphism of nature fosters conservation behavior. Moreover, when nature is anthropomorphized, people feel more connected to it; this sense of connectedness mediates the association between anthropomorphism of nature and conservation behavior. These findings contribute to the understanding of anthropomorphism and that of human-nature relationship. They also bear practical implications for environmental promotion. Future research directions are identified.

Original languageEnglish
Pages (from-to)514-521
Number of pages8
JournalJournal of Experimental Social Psychology
Issue number3
Publication statusPublished - May 2013

Scopus Subject Areas

  • Social Psychology
  • Sociology and Political Science

User-Defined Keywords

  • Anthropomorphism
  • Connectedness to nature
  • Conservation behavior
  • Environmental attitude


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