Abstract
Using the role-play and gamification, this case study aims to provide an innovative pedagogical approach in the use of guest speakers for public relations education. An assessment model included the evaluation of the guest sharing talk, Disney-inspired role-play gamified learning, impact on learning, and cognitive and affective changes of public relations attributes in joining the industry. Survey results and textual analysis of student blog writing articles support this idea for student active learning.
| Original language | English |
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| Publication status | Published - Aug 2024 |
| Event | Association for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference: Representation and Voice — The Future of Democracy - Philadelphia Marriott Downtown, Philadelphia, United States Duration: 8 Aug 2024 → 11 Aug 2024 https://community.aejmc.org/conference/home (Link to conference website) https://community.aejmc.org/conference/schedule/program (Link to conference programme) https://community.aejmc.org/conference/paper-competition/paperabstracts (Link to conference paper abstract) |
Conference
| Conference | Association for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference |
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| Country/Territory | United States |
| City | Philadelphia |
| Period | 8/08/24 → 11/08/24 |
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