TY - JOUR
T1 - Robot helps when robot fits
T2 - Examining the role of baby robots in fertility promotion
AU - Song, Yao
AU - Qin, Zhenzhen
AU - Kang, Tao
AU - Jin, Yang
N1 - Publisher Copyright:
© 2019 by the authors. Licensee MDPI, Basel, Switzerland.
PY - 2019/11/15
Y1 - 2019/11/15
N2 - Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people’s willingness to become “parents”. Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people’s fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study.
AB - Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people’s willingness to become “parents”. Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people’s fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study.
KW - China
KW - Fertility intention
KW - Perceived behavioral control
KW - Social robot
KW - Subjective norms
UR - https://www.scopus.com/pages/publications/85083663131
U2 - 10.3390/healthcare7040147
DO - 10.3390/healthcare7040147
M3 - Journal article
AN - SCOPUS:85083663131
SN - 2227-9032
VL - 7
JO - Healthcare (Switzerland)
JF - Healthcare (Switzerland)
IS - 4
M1 - 147
ER -
