Abstract
Three experiments showed that participants who perceived themselves having more financial resources exhibit higher preferences towards angular-shaped products, compared with participants with less perceived financial resources. This effect is mediated by a heightened desire for competence among more resourceful participants, and moderated by product usage occasion.
| Original language | English |
|---|---|
| Title of host publication | 45th Annual Conference of Association for Consumer Research, ACR 2014, Proceedings |
| Editors | June Cotte, Stacy Wood |
| Publisher | Association for Consumer Research |
| Pages | 789 |
| Number of pages | 1 |
| ISBN (Print) | 9780915552740 |
| Publication status | Published - Oct 2014 |
| Event | 45th Annual Conference of the Association for Consumer Research, ACR 2014 - Baltimore, United States Duration: 23 Oct 2014 → 26 Oct 2014 https://acr.memberclicks.net/assets/docs/2014vol42.pdf |
Publication series
| Name | Advances in Consumer Research |
|---|---|
| Publisher | Association for Consumer Research |
| Volume | 42 |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | 45th Annual Conference of the Association for Consumer Research, ACR 2014 |
|---|---|
| Country/Territory | United States |
| City | Baltimore |
| Period | 23/10/14 → 26/10/14 |
| Internet address |