Rich and square: Effects of financial resources on product shape preference

Yuwei Jiang, Lei Su, Rui Juliet Zhu

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publication2014 Association for Consumer Research North American Conference Proceedings
PublisherAssociation for Consumer Research
Pages789-789
Publication statusPublished - Oct 2014
Event2014 Association for Consumer Research North American Conference - Baltimore, United States
Duration: 23 Oct 201426 Oct 2014

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
Volume42
ISSN (Print)0098-9258

Conference

Conference2014 Association for Consumer Research North American Conference
Period23/10/1426/10/14

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