Rich and square: Effects of financial resources on product shape preference

Yuwei Jiang; Lei Su; Rui Juliet Zhu

Rich and square: Effects of financial resources on product shape preference

Yuwei Jiang, Lei Su, Rui Juliet Zhu

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	2014 Association for Consumer Research North American Conference Proceedings
Publisher	Association for Consumer Research
Pages	789-789
Number of pages	1
Publication status	Published - Oct 2014
Event	2014 Association for Consumer Research North American Conference - Baltimore, United States Duration: 23 Oct 2014 → 26 Oct 2014

Publication series

Name	Advances in Consumer Research
Publisher	Association for Consumer Research
Volume	42
ISSN (Print)	0098-9258

Conference

Conference	2014 Association for Consumer Research North American Conference
Period	23/10/14 → 26/10/14

Cite this

@inproceedings{dcdf4697e1cd42c2b6ea41a0128241e9,

title = "Rich and square: Effects of financial resources on product shape preference",

author = "Yuwei Jiang and Lei Su and Zhu, {Rui Juliet}",

year = "2014",

month = oct,

language = "English",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "789--789",

booktitle = "2014 Association for Consumer Research North American Conference Proceedings",

note = "2014 Association for Consumer Research North American Conference ; Conference date: 23-10-2014 Through 26-10-2014",

}

Rich and square: Effects of financial resources on product shape preference. / Jiang, Yuwei; Su, Lei; Zhu, Rui Juliet.

2014 Association for Consumer Research North American Conference Proceedings. Association for Consumer Research, 2014. p. 789-789 (Advances in Consumer Research; Vol. 42).

Research output: Chapter in book/report/conference proceeding › Conference contribution

TY - GEN

T1 - Rich and square: Effects of financial resources on product shape preference

AU - Jiang, Yuwei

AU - Su, Lei

AU - Zhu, Rui Juliet

PY - 2014/10

Y1 - 2014/10

M3 - Conference contribution

T3 - Advances in Consumer Research

SP - 789

EP - 789

BT - 2014 Association for Consumer Research North American Conference Proceedings

PB - Association for Consumer Research

T2 - 2014 Association for Consumer Research North American Conference

Y2 - 23 October 2014 through 26 October 2014

ER -