Rich and square: Effects of financial resources on product shape preference

Yuwei Jiang, Lei Su, Rui Juliet Zhu

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publication2014 Association for Consumer Research North American Conference Proceedings
    PublisherAssociation for Consumer Research
    Pages789-789
    Number of pages1
    Publication statusPublished - Oct 2014
    Event2014 Association for Consumer Research North American Conference - Baltimore, United States
    Duration: 23 Oct 201426 Oct 2014

    Publication series

    NameAdvances in Consumer Research
    PublisherAssociation for Consumer Research
    Volume42
    ISSN (Print)0098-9258

    Conference

    Conference2014 Association for Consumer Research North American Conference
    Period23/10/1426/10/14

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