TY - CHAP
T1 - Revisiting Organization–Public Relationship Research for the Past Decade
T2 - Theoretical Concepts, Measures, Methodologies, and Challenges
AU - Huang, Yi Hui Christine
AU - Zhang, Yin
PY - 2015/4/24
Y1 - 2015/4/24
N2 - The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.
AB - The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.
UR - https://www.routledge.com/Public-Relations-As-Relationship-Management-A-Relational-Approach-To-the/Ki-Kim-Ledingham/p/book/9781138853829
UR - http://www.scopus.com/inward/record.url?scp=84942031346&partnerID=8YFLogxK
M3 - Chapter
AN - SCOPUS:84942031346
SN - 9781138853805
SN - 9781138853829
T3 - Routledge Communication Series
SP - 3
EP - 27
BT - Public Relations As Relationship Management
A2 - Ki, Eyun-Jung
A2 - Kim, Jeong-Nam
A2 - Ledingham, John A.
PB - Routledge
CY - New York and London
ER -