Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges

Yi-Hui Christine Huang; Yin Zhang

Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges

Yi-Hui Christine Huang^*, Yin Zhang

^*Corresponding author for this work

Department of Journalism

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

22 Citations (Scopus)

Abstract

The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.

Original language	English
Title of host publication	Public Relations As Relationship Management
Subtitle of host publication	A Relational Approach To the Study and Practice of Public Relations
Editors	Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
Place of Publication	New York and London
Publisher	Routledge
Chapter	1
Pages	3-27
Number of pages	25
Edition	2nd
ISBN (Electronic)	9781315719559, 9781317516330
ISBN (Print)	9781138853805, 9781138853829
Publication status	Published - 24 Apr 2015

Publication series

Name	Routledge Communication Series
Publisher	Routledge

Scopus Subject Areas

Arts and Humanities(all)
Social Sciences(all)
Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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https://www.taylorfrancis.com/chapters/edit/10.4324/9781315719559-2/revisiting-organization%E2%80%93public-relationship-research-past-decade-yi-hui-christine-huang-yin-zhang

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Huang, Y-H. C., & Zhang, Y. (2015). Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges. In E-J. Ki, J-N. Kim, & J. A. Ledingham (Eds.), Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (2nd ed., pp. 3-27). (Routledge Communication Series). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781315719559-2/revisiting-organization%E2%80%93public-relationship-research-past-decade-yi-hui-christine-huang-yin-zhang

Huang, Yi-Hui Christine ; Zhang, Yin. / Revisiting Organization–Public Relationship Research for the Past Decade : Theoretical Concepts, Measures, Methodologies, and Challenges. Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations. editor / Eyun-Jung Ki ; Jeong-Nam Kim ; John A. Ledingham. 2nd. ed. New York and London : Routledge, 2015. pp. 3-27 (Routledge Communication Series).

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abstract = "The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.",

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Huang, Y-HC & Zhang, Y 2015, Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges. in E-J Ki, J-N Kim & JA Ledingham (eds), Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations. 2nd edn, Routledge Communication Series, Routledge, New York and London, pp. 3-27. <https://www.taylorfrancis.com/chapters/edit/10.4324/9781315719559-2/revisiting-organization%E2%80%93public-relationship-research-past-decade-yi-hui-christine-huang-yin-zhang>

Revisiting Organization–Public Relationship Research for the Past Decade : Theoretical Concepts, Measures, Methodologies, and Challenges. / Huang, Yi-Hui Christine; Zhang, Yin.

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations. ed. / Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham. 2nd. ed. New York and London : Routledge, 2015. p. 3-27 (Routledge Communication Series).

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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AB - The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.

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Huang Y-HC, Zhang Y. Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges. In Ki E-J, Kim J-N, Ledingham JA, editors, Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations. 2nd ed. New York and London: Routledge. 2015. p. 3-27. (Routledge Communication Series).

Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges

Abstract

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