Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies, and Challenges

Yi-Hui Christine Huang*, Yin Zhang

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

25 Citations (Scopus)

Abstract

The important role of the relationship between an organization and its publics, i.e., OPR, has been accentuated substantively in public relations research and practice during the 1980s and 1990s (Ferguson, 1984; Dozier, L. Grunig, & J. Grunig, 1995; L. Grunig, J. Grunig, & Ehling, 1992). All the relevant literature underscores the premium to be placed on building successful relationships between organizations and their publics, inasmuch as good relationships allow organizations more freedom—more autonomy—to achieve their missions than if they had bad relationships.
Original languageEnglish
Title of host publicationPublic Relations As Relationship Management
Subtitle of host publicationA Relational Approach To the Study and Practice of Public Relations
EditorsEyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
Place of PublicationNew York and London
PublisherRoutledge
Chapter1
Pages3-27
Number of pages25
Edition2nd
ISBN (Electronic)9781315719559, 9781317516330
ISBN (Print)9781138853805, 9781138853829
Publication statusPublished - 24 Apr 2015

Publication series

NameRoutledge Communication Series
PublisherRoutledge

Scopus Subject Areas

  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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