Revisiting organization-public relations research over the past decade: Theoretical concepts, measures, methodologies and challenges

Yi Hui Christine Huang*, Yin Zhang

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

57 Citations (Scopus)

Abstract

This paper develops a better understanding of organization-public relationships (OPR) by analyzing empirical studies published in academic periodicals from 2000 to early 2011. A clear trend in the early years of the past decade was a greater focus on scale development, whereas in the latter half of the decade the emphasis was on scale application. Two main streams of OPR research reflect distinct clusters of authorship and research foci. In addition to providing a research summary, this study consolidates the lessons learned from OPR scholarship and provides suggestions for future research.

Original languageEnglish
Pages (from-to)85-87
Number of pages3
JournalPublic Relations Review
Volume39
Issue number1
DOIs
Publication statusPublished - Mar 2013

Scopus Subject Areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

User-Defined Keywords

  • OPR research
  • Organization–public relationship (OPR)
  • Review

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