Review-based screening interface for improving users’ decision process in e-commerce

Dongning Yan*, Li CHEN

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

Due to the important role of product reviews in e-commerce, some systems have employed different approaches to present reviews on product detail page or comparison page. However, little work has investigated how to present reviews on screening interface for facilitating users to screen out interesting alternatives from a set of options. In this paper, we have developed a novel review-based screening interface in terms of users’ behaviors. Concretely, there are two innovations in the interface design: (1) it enables users to eliminate items by sentiment attributes (i.e., the attributes extracted from reviews), and (2) it emphasizes on visualizing the value distribution of each attribute and tradeoffs among attributes. The results of a user study show that our review-based screening interface achieves significantly more positive assessments than traditional screening interface, in terms of users’ perceived decision accuracy, cognitive effort, pleasantness and intention to use.

Original languageEnglish
Title of host publicationHCI in Business, Government and Organizations
Subtitle of host publicationSupporting Business - 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings
EditorsChuan-Hoo Tan, Fiona Fui-Hoon Nah
PublisherSpringer Verlag
Pages130-142
Number of pages13
ISBN (Print)9783319584836
DOIs
Publication statusPublished - 2017
Event14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017 - Espoo, Finland
Duration: 3 Jul 20176 Jul 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10294 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017
Country/TerritoryFinland
CityEspoo
Period3/07/176/07/17

Scopus Subject Areas

  • Theoretical Computer Science
  • Computer Science(all)

User-Defined Keywords

  • Decision making
  • Product reviews
  • Screening interface
  • User study

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