Abstract
This research explores the emerging pattern of differential revenue growth among various newspapers in China and analyzes its social and economic origins. guided by a framework of key concepts and using data from multiple sources, our analysis uncovered several characteristics common to the revenue gap, including timing, region, magnitude, and nature of occurrences. We established that the interactions between newspaper orientation and market maturity factors are the main forces underlying the enlargement of the gap.
| Original language | English |
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| Publication status | Published - Jul 1997 |
| Event | 80th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1997 - Chicago, United States Duration: 30 Jul 1997 → 2 Aug 1997 |
Conference
| Conference | 80th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 1997 |
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| Country/Territory | United States |
| City | Chicago |
| Period | 30/07/97 → 2/08/97 |