Retailers’ views of shopping centres: A comparison of tenants and non-tenants

Gerard P PRENDERGAST; Norman Marr; Brent Jarratt

doi:10.1108/09590559810214930

Retailers’ views of shopping centres: A comparison of tenants and non-tenants

Gerard P PRENDERGAST, Norman Marr, Brent Jarratt

Research output: Contribution to journal › Journal article › peer-review

22 Citations (Scopus)

Abstract

Builds on an article, which looked at tenant-manager relationships in shopping centres, published by the authors in IJRDM, Vol. 24 No. 9. Using data from the same research project, this article compares the views of shopping centre and non-shopping centre retailers. Despite many countries having seen a substantial growth in the number of shopping centres, not all retailers choose to locate within a shopping centre, and some retailers actively oppose shopping centres. A survey of clothing retailers in New Zealand showed that retailers in centres tended to have higher sales turnover than those outside centres. Retailers inside centres believed much more strongly that there are opportunities in locating within a centre. The main reasons for retailers not locating in centres were that the levels of rent are too high and the trading hours are too long.

Original language	English
Pages (from-to)	162-171
Number of pages	10
Journal	International Journal of Retail and Distribution Management
Volume	26
Issue number	4
DOIs	https://doi.org/10.1108/09590559810214930
Publication status	Published - 1 May 1998

Scopus Subject Areas

Business and International Management
Marketing

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AB - Builds on an article, which looked at tenant-manager relationships in shopping centres, published by the authors in IJRDM, Vol. 24 No. 9. Using data from the same research project, this article compares the views of shopping centre and non-shopping centre retailers. Despite many countries having seen a substantial growth in the number of shopping centres, not all retailers choose to locate within a shopping centre, and some retailers actively oppose shopping centres. A survey of clothing retailers in New Zealand showed that retailers in centres tended to have higher sales turnover than those outside centres. Retailers inside centres believed much more strongly that there are opportunities in locating within a centre. The main reasons for retailers not locating in centres were that the levels of rent are too high and the trading hours are too long.

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Retailers’ views of shopping centres: A comparison of tenants and non-tenants

Abstract

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