Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract)

Lawrence Sze Lok Choi; Wa Kimmy Chan; Henry Fock; Na Ni

Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract)

Lawrence Sze Lok Choi, Wa Kimmy Chan, Henry Fock, Na Ni

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

This research investigates how different types of knowledge and perceived consumer effectiveness (PCE) influence youngsters’ responsible consumption behaviors (Generation Z) through attitude change.

Original language	English
Title of host publication	2023 AMA Winter Academic Conference Proceedings
Subtitle of host publication	Marketing During Times of Change
Editors	Nita Umashankar, Monika Lisjak
Publisher	American Marketing Association
Pages	1381-1385
Number of pages	5
ISBN (Print)	9780877570158
Publication status	Published - Feb 2023
Event	2023 AMA Winter Academic Conference - Nashville, United States Duration: 10 Feb 2023 → 12 Feb 2023 https://www.ama.org/events/academic/2023-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2023/02/Winter-Program-2.9.pdf https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

Conference

Conference	2023 AMA Winter Academic Conference
Country/Territory	United States
City	Nashville
Period	10/02/23 → 12/02/23
Internet address	https://www.ama.org/events/academic/2023-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2023/02/Winter-Program-2.9.pdf https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

User-Defined Keywords

Socially Responsible Consumption
Generation Z
KAB framework
General and specific knowledge

Access to Document

https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

Cite this

Choi, L. S. L., Chan, W. K., Fock, H., & Ni, N. (2023). Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract). In N. Umashankar, & M. Lisjak (Eds.), 2023 AMA Winter Academic Conference Proceedings: Marketing During Times of Change (pp. 1381-1385). American Marketing Association. https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

@inproceedings{19df857e55514180b9c8665848a00d36,

title = "Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract)",

abstract = "This research investigates how different types of knowledge and perceived consumer effectiveness (PCE) influence youngsters{\textquoteright} responsible consumption behaviors (Generation Z) through attitude change. ",

keywords = "Socially Responsible Consumption, Generation Z, KAB framework, General and specific knowledge",

author = "Choi, {Lawrence Sze Lok} and Chan, {Wa Kimmy} and Henry Fock and Na Ni",

year = "2023",

month = feb,

language = "English",

isbn = "9780877570158",

pages = "1381--1385",

editor = "Nita Umashankar and Monika Lisjak",

booktitle = "2023 AMA Winter Academic Conference Proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "2023 AMA Winter Academic Conference ; Conference date: 10-02-2023 Through 12-02-2023",

url = "https://www.ama.org/events/academic/2023-ama-winter-academic-conference/, https://www.ama.org/wp-content/uploads/2023/02/Winter-Program-2.9.pdf, https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf",

}

Choi, LSL, Chan, WK, Fock, H & Ni, N 2023, Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract). in N Umashankar & M Lisjak (eds), 2023 AMA Winter Academic Conference Proceedings: Marketing During Times of Change. American Marketing Association, pp. 1381-1385, 2023 AMA Winter Academic Conference, Nashville, Tennessee, United States, 10/02/23. <https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf>

Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract). / Choi, Lawrence Sze Lok; Chan, Wa Kimmy; Fock, Henry et al.
2023 AMA Winter Academic Conference Proceedings: Marketing During Times of Change. ed. / Nita Umashankar; Monika Lisjak. American Marketing Association, 2023. p. 1381-1385.

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract)

AU - Choi, Lawrence Sze Lok

AU - Chan, Wa Kimmy

AU - Fock, Henry

AU - Ni, Na

PY - 2023/2

Y1 - 2023/2

N2 - This research investigates how different types of knowledge and perceived consumer effectiveness (PCE) influence youngsters’ responsible consumption behaviors (Generation Z) through attitude change.

AB - This research investigates how different types of knowledge and perceived consumer effectiveness (PCE) influence youngsters’ responsible consumption behaviors (Generation Z) through attitude change.

KW - Socially Responsible Consumption

KW - Generation Z

KW - KAB framework

KW - General and specific knowledge

M3 - Conference proceeding

SN - 9780877570158

SP - 1381

EP - 1385

BT - 2023 AMA Winter Academic Conference Proceedings

A2 - Umashankar, Nita

A2 - Lisjak, Monika

PB - American Marketing Association

T2 - 2023 AMA Winter Academic Conference

Y2 - 10 February 2023 through 12 February 2023

ER -

Responsible Consumption of Generation Z: An Extension of the KAB Framework (Extended Abstract)

Abstract

Conference

User-Defined Keywords

Access to Document

Fingerprint

Cite this