Reputation Quotients: The Evaluation of Corporate Reputation in Hong Kong

Floria Wun; Chun Ju Hung

Reputation Quotients: The Evaluation of Corporate Reputation in Hong Kong

Floria Wun, Chun Ju Hung^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Abstract

This paper used Fombrum’s reputation quotients (RQs) to investigate how 10 different types of corporations in Hong Kong perceived the principles of establishing a good corporate reputation and the dimensions in evaluating corporate reputation in the Hong Kong context. The findings show that distinctiveness, transparency, and consistency are the principles guiding corporations in reaching quality reputation. In addition to the original dimensions of Fombrum’s reputation quotients (emotional appeal, products and services, financial performance, vision and leadership, workplace environment, and social responsibility), interviewees revealed media recognition and business ethics should be incorporated to the Hong Kong context.

Original language	English
Publication status	Published - 21 Jun 2006
Event	56th Annual International Communication Association Conference, ICA 2006: Networking Communication Research - Dresden, Germany Duration: 19 Jun 2006 → 23 Jun 2006 https://convention2.allacademic.com/one/ica/ica06/ (Link to conference online programme)

Conference

Conference	56th Annual International Communication Association Conference, ICA 2006
Abbreviated title	ICA2006
Country/Territory	Germany
City	Dresden
Period	19/06/06 → 23/06/06
Internet address	https://convention2.allacademic.com/one/ica/ica06/ (Link to conference online programme)

Cite this

@conference{2521c7bdc4584f9395999abf92f50f99,

title = "Reputation Quotients: The Evaluation of Corporate Reputation in Hong Kong",

abstract = "This paper used Fombrum{\textquoteright}s reputation quotients (RQs) to investigate how 10 different types of corporations in Hong Kong perceived the principles of establishing a good corporate reputation and the dimensions in evaluating corporate reputation in the Hong Kong context. The findings show that distinctiveness, transparency, and consistency are the principles guiding corporations in reaching quality reputation. In addition to the original dimensions of Fombrum{\textquoteright}s reputation quotients (emotional appeal, products and services, financial performance, vision and leadership, workplace environment, and social responsibility), interviewees revealed media recognition and business ethics should be incorporated to the Hong Kong context.",

author = "Floria Wun and Hung, {Chun Ju}",

year = "2006",

month = jun,

day = "21",

language = "English",

note = "56th Annual International Communication Association Conference, ICA 2006 : Networking Communication Research, ICA2006 ; Conference date: 19-06-2006 Through 23-06-2006",

url = "https://convention2.allacademic.com/one/ica/ica06/",

}

TY - CONF

T1 - Reputation Quotients: The Evaluation of Corporate Reputation in Hong Kong

AU - Wun, Floria

AU - Hung, Chun Ju

PY - 2006/6/21

Y1 - 2006/6/21

N2 - This paper used Fombrum’s reputation quotients (RQs) to investigate how 10 different types of corporations in Hong Kong perceived the principles of establishing a good corporate reputation and the dimensions in evaluating corporate reputation in the Hong Kong context. The findings show that distinctiveness, transparency, and consistency are the principles guiding corporations in reaching quality reputation. In addition to the original dimensions of Fombrum’s reputation quotients (emotional appeal, products and services, financial performance, vision and leadership, workplace environment, and social responsibility), interviewees revealed media recognition and business ethics should be incorporated to the Hong Kong context.

AB - This paper used Fombrum’s reputation quotients (RQs) to investigate how 10 different types of corporations in Hong Kong perceived the principles of establishing a good corporate reputation and the dimensions in evaluating corporate reputation in the Hong Kong context. The findings show that distinctiveness, transparency, and consistency are the principles guiding corporations in reaching quality reputation. In addition to the original dimensions of Fombrum’s reputation quotients (emotional appeal, products and services, financial performance, vision and leadership, workplace environment, and social responsibility), interviewees revealed media recognition and business ethics should be incorporated to the Hong Kong context.

M3 - Conference paper

T2 - 56th Annual International Communication Association Conference, ICA 2006

Y2 - 19 June 2006 through 23 June 2006

ER -

Reputation Quotients: The Evaluation of Corporate Reputation in Hong Kong

Abstract

Conference

Fingerprint

Cite this