Repairing the “Made-in-China” Image in the US and UK: Effects of Government-supported Advertising

Research output: Chapter in book/report/conference proceedingChapter

42 Downloads (Pure)
Original languageEnglish
Title of host publicationInternational Public Relations and Public Diplomacy: Communication and Engagement
EditorsGuy J. Golan, Sung-Un Yang, Dennis F. Kinsey
PublisherPeter Lang Publishing
Number of pages20
ISBN (Electronic)9781453914328
ISBN (Print)9781433126888, 9781433126871
Publication statusPublished - 2015

Cite this