Abstract
In an online experiment, 1,500 adult residents from the United States, Hong Kong, and China were exposed to four variations of a dilemma that required a driver in an autonomous vehicle or the vehicle itself to make a passenger-protective (i.e., protecting the vehicle passenger by sacrificing a pedestrian) or a pedestrian-protective (i.e., protecting a pedestrian by sacrificing the vehicle passenger) moral decision. The results indicated that the types of moral dilemmas and moral decision-makers had no significant effects on ethical judgment and attitudes toward autonomous vehicles as well as purchase intentions, perceived intelligence, and safety. However, regional differences played a key role in influencing these measured variables. Additionally, the varying levels of collectivism in the three regions emerged as a potential underlying mechanism to explain the regional differences.
Original language | English |
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Number of pages | 9 |
Journal | Universal Access in the Information Society |
DOIs | |
Publication status | E-pub ahead of print - 20 Aug 2024 |
Scopus Subject Areas
- Software
- Information Systems
- Human-Computer Interaction
- Computer Networks and Communications
User-Defined Keywords
- Autonomous vehicle
- Collectivism
- Ethical judgment
- Moral dilemma
- Regional difference