Refining Milestone Mass Communications Theories for the 21st Century

Ran Wei (Editor)

Research output: Book/ReportBook or reportpeer-review


The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Original languageEnglish
Place of PublicationLondon; New York
Number of pages214
ISBN (Electronic)9781315679402
ISBN (Print)9781138932159, 9781138294882
Publication statusPublished - 8 Oct 2015


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