Reducing Perceived Deceptiveness of E-Commerce Product Recommendation Agents: An Empirical Examination of the Relative Impact of Transparency and Verifiability and the Moderating Role of Gender

Bo Sophia Xiao, Chee Wee Tan

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

2 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance