TY - JOUR
T1 - Reconsidering Baron and Kenny
T2 - Myths and truths about mediation analysis
AU - Zhao, Xinshu
AU - Lynch, John G.
AU - Chen, Qimei
N1 - Copyright:
Copyright 2010 Elsevier B.V., All rights reserved.
PY - 2010/8
Y1 - 2010/8
N2 - Baron and Kenny's procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not conform to Baron and Kenny's criteria, impeding theoretical development. While the technical literature has disputed some of Baron and Kenny's tests, this literature has not diffused to practicing researchers. We present a nontechnical summary of the flaws in the Baron and Kenny logic, some of which have not been previously noted. We provide a decision tree and a step-by-step procedure for testing mediation, classifying its type, and interpreting the implications of findings for theory building and future research.
AB - Baron and Kenny's procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not conform to Baron and Kenny's criteria, impeding theoretical development. While the technical literature has disputed some of Baron and Kenny's tests, this literature has not diffused to practicing researchers. We present a nontechnical summary of the flaws in the Baron and Kenny logic, some of which have not been previously noted. We provide a decision tree and a step-by-step procedure for testing mediation, classifying its type, and interpreting the implications of findings for theory building and future research.
UR - http://www.scopus.com/inward/record.url?scp=77955687076&partnerID=8YFLogxK
U2 - 10.1086/651257
DO - 10.1086/651257
M3 - Journal article
AN - SCOPUS:77955687076
SN - 0093-5301
VL - 37
SP - 197
EP - 206
JO - Journal of Consumer Research
JF - Journal of Consumer Research
IS - 2
ER -