Abstract
A large proportion of online consumers tend to abandon their virtual shopping carts instead of finalizing their purchases. In this research in progress paper, we investigate how online shopping hesitation can be alleviated to promote product sales in the context of social shopping. Particularly, we attempt to address the research gap by exploring how online review characteristics (i.e., review credibility, review volume, and review timeliness) mitigate online shopping hesitation and encourage consumers to purchase from their wish-lists. We also explore the potential moderating role of consumer engagement and consumer expertise. In order to validate our research model, we obtained panel data from an online social shopping community and conducted some preliminary analyses. We believe that the results of this study will provide notable insights for both academic researchers and practitioners.
| Original language | English |
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| Title of host publication | Proceedings of International Conference on Information Systems (ICIS 2015) |
| Publication status | Published - Dec 2015 |
| Event | 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States Duration: 13 Dec 2015 → 16 Dec 2015 |
Conference
| Conference | 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 |
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| Country/Territory | United States |
| City | Fort Worth |
| Period | 13/12/15 → 16/12/15 |
Scopus Subject Areas
- Computer Science Applications
- Statistics, Probability and Uncertainty
- Library and Information Sciences
- Applied Mathematics
User-Defined Keywords
- Elaboration likelihood model
- Heuristic-systematic model
- Online consumer review
- Online shopping hesitation
- Purchase decision
- Social shopping