Realizing your wishes: Alleviating online shopping hesitation via peer consumer review in social shopping context

Fei Liu, Bo Xiao, Christy M K Cheung

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Abstract

A large proportion of online consumers tend to abandon their virtual shopping carts instead of finalizing their purchases. In this research in progress paper, we investigate how online shopping hesitation can be alleviated to promote product sales in the context of social shopping. Particularly, we attempt to address the research gap by exploring how online review characteristics (i.e., review credibility, review volume, and review timeliness) mitigate online shopping hesitation and encourage consumers to purchase from their wish-lists. We also explore the potential moderating role of consumer engagement and consumer expertise. In order to validate our research model, we obtained panel data from an online social shopping community and conducted some preliminary analyses. We believe that the results of this study will provide notable insights for both academic researchers and practitioners.

Original languageEnglish
Title of host publicationProceedings of International Conference on Information Systems (ICIS 2015)
Publication statusPublished - Dec 2015
Event2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States
Duration: 13 Dec 201516 Dec 2015

Conference

Conference2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
Country/TerritoryUnited States
CityFort Worth
Period13/12/1516/12/15

Scopus Subject Areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

User-Defined Keywords

  • Elaboration likelihood model
  • Heuristic-systematic model
  • Online consumer review
  • Online shopping hesitation
  • Purchase decision
  • Social shopping

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