Rational and irrational influences on lucky draw participation

Gerard P PRENDERGAST^*, Edmund R. Thompson

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	85-100
Number of pages	16
Journal	International Journal of Advertising
Volume	32
Issue number	1
DOIs	https://doi.org/10.2501/IJA-32-1-085-100
Publication status	Published - 2013

Scopus Subject Areas

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