Rational and irrational influences on lucky draw participation

Gerard P PRENDERGAST*, Edmund R. Thompson

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    2 Citations (Scopus)
    Original languageEnglish
    JournalInternational Journal of Advertising
    Volume32
    Issue number1
    DOIs
    Publication statusPublished - 2013

    Scopus Subject Areas

    • Communication
    • Marketing

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