Rational and irrational influences on lucky draw participation

Gerard P PRENDERGAST*, Edmund R. Thompson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume32
Issue number1
DOIs
Publication statusPublished - 2013

Scopus Subject Areas

  • Communication
  • Marketing

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