Skip to main navigation
Skip to search
Skip to main content
Hong Kong Baptist University Home
Help & FAQ
Link opens in a new tab
Search content at Hong Kong Baptist University
Home
Scholars
Departments / Units
Research Output
Projects / Grants
Prizes / Awards
Activities
Press/Media
Student theses
Datasets
Public service advertising in China: Social marketing in the making
Hong Cheng
,
Kara Chan
Department of Communication Studies
Research output
:
Chapter in book/report/conference proceeding
›
Conference proceeding
›
peer-review
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Public service advertising in China: Social marketing in the making'. Together they form a unique fingerprint.
Sort by:
Weight
Alphabetically
Keyphrases
China
100%
Public Service Advertising
100%
Social Marketing
100%
Propaganda
50%
Selling
25%
Marketing Strategy
25%
Public Concern
25%
Positive Role
25%
Fast-growing
25%
Legal Protection
25%
National Consensus
25%
Consensus Building
25%
Commercial Advertising
25%
Legal Quality
25%
Social Sciences
China
100%
Public Utilities
100%
Social Marketing
100%
Marketing Strategy
25%
Early Childhood
25%
Legal Protection
25%
Economics, Econometrics and Finance
Marketing
100%
Public Service
100%
Marketing Management
50%
Agricultural and Biological Sciences
Infancy
100%