Public service advertising in China: Social marketing in the making

Hong Cheng, Kara Chan

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Fingerprint

Dive into the research topics of 'Public service advertising in China: Social marketing in the making'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance

Agricultural and Biological Sciences