Public service advertising in China: Case studies

Hong Cheng, Kara Chan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Oct 2007
EventThe Association of Chinese Professors of Social Sciences in the United States 13th International Conference - Athens, Ohio, United States
Duration: 26 Oct 200728 Oct 2007

Conference

ConferenceThe Association of Chinese Professors of Social Sciences in the United States 13th International Conference
Abbreviated titleACPSS 2007
Country/TerritoryUnited States
CityOhio
Period26/10/0728/10/07

Scopus Subject Areas

  • Communication

User-Defined Keywords

  • public service advertising
  • semiotic analysis
  • discourse analysis

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