Public service advertising in China: A semiotic analysis

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Advertising and Chinese society: Impacts and issues
Publisher	Copenhagen Business School Press
Pages	203-221
Number of pages	19
ISBN (Print)	9788763002271
Publication status	Published - 2009

Cite this

@inbook{e6b60d09f7ab49b791c70c6d4057ad05,

title = "Public service advertising in China: A semiotic analysis",

author = "Hong Cheng and Chan, {Kara K W}",

year = "2009",

language = "English",

isbn = "9788763002271",

pages = "203--221",

booktitle = "Advertising and Chinese society: Impacts and issues",

publisher = "Copenhagen Business School Press",

}