TY - CHAP
T1 - Public Relations Theory Development in China
T2 - In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication
AU - Chen, Yi-Ru Regina
AU - Hung‐Baesecke, Chun‐Ju Flora
AU - Chen, Yang
N1 - Publisher Copyright:
© 2023 selection and editorial matter, Carl H. Botan and Erich J. Sommerfeldt; individual chapters, the contributors.
PY - 2023/2/21
Y1 - 2023/2/21
N2 - With the backdrop of China as the rising global superpower, this chapter discusses the development of public relations theories concerning dialogic communication, crisis management, and corporate social responsibility (CSR) communication in the social context of China. The chapter first describes China’s political, economic, media, and cultural factors that have shaped the development of public relations in the country. It then introduces the directions and assumptions of theoretical developments in public relations in China in the areas of dialogic communication, crisis communication, and CSR communication and explicates how these contextual factors have shaped these directions and assumptions. It finally concludes with a proposal for research directions that would test the identified directions and assumptions to build public relations theory in China.
AB - With the backdrop of China as the rising global superpower, this chapter discusses the development of public relations theories concerning dialogic communication, crisis management, and corporate social responsibility (CSR) communication in the social context of China. The chapter first describes China’s political, economic, media, and cultural factors that have shaped the development of public relations in the country. It then introduces the directions and assumptions of theoretical developments in public relations in China in the areas of dialogic communication, crisis communication, and CSR communication and explicates how these contextual factors have shaped these directions and assumptions. It finally concludes with a proposal for research directions that would test the identified directions and assumptions to build public relations theory in China.
UR - https://www.routledge.com/Public-Relations-Theory-III-In-The-Age-of-Publics/Botan-Sommerfeldt/p/book/9780367683313
UR - http://www.scopus.com/inward/record.url?scp=85148185072&partnerID=8YFLogxK
U2 - 10.4324/9781003141396-21
DO - 10.4324/9781003141396-21
M3 - Chapter
SN - 9780367683313
SN - 9780367693282
T3 - Routledge Communication Series
SP - 303
EP - 320
BT - Public Relations Theory III
A2 - Botan, Carl H.
A2 - Sommerfeldt, Erich
PB - Routledge
CY - New York
ER -