Public relations for stakeholder and societal engagement

Sherry J. Holladay, Elina Tachkova

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Public relations uses relationship building and stakeholder engagement to pursue organizational objectives. This chapter describes how stakeholder theory provides a foundation for understanding organization-stakeholder engagement processes. Engagement connects management with external and internal stakeholders to understand and make decisions based on shared interests and value creation. Organizations also are expected to engage with society as a whole to create value through corporate social responsibility and sustainable development. Ethical engagement with stakeholders and society should benefit the social evaluation of the organization.
Original languageEnglish
Title of host publicationPublic Relations
EditorsChiara Valentini
Place of PublicationBerlin, Boston
PublisherDe Gruyter Mouton
Number of pages16
ISBN (Electronic)9783110554250
ISBN (Print)9783110552294
Publication statusPublished - 8 Feb 2021

Publication series

NameHandbooks of Communication Science [HoCS]
PublisherDe Gruyter Mouton
ISSN (Print)2199-6288
ISSN (Electronic)2199-627X

Scopus Subject Areas

  • Communication


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