Prosociality in Pixels: Investigating the Effects of Emotional Synchrony

Bobby T. K. So, Randy Y. M. Wong, Christy M. K. Cheung

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review


The Metaverse is gaining more attention as a collaborative space, increasing interest in its potential. Avatar representation and users' behaviors are key aspects of how people interact in the Metaverse; however, how different avatar-related factors affect how users engage in prosocial behaviors remains unknown. Our study aims to explore the role of avatar features, emotional asynchrony between users and their avatars, and avatar identification in shaping users' prosocial behaviors. The results of our pilot test show that improving avatar features can strengthen emotional synchrony between users and their avatars, making users feel more connected to their avatars and more likely to engage in prosocial behaviors in the Metaverse. The research plan and the expected contributions of our work are discussed.
Original languageEnglish
Title of host publicationPACIS 2024 Proceedings
PublisherAssociation for Information Systems
Number of pages9
Publication statusPublished - Jul 2024
Event28th Pacific Asia Conference on Information Systems, PACIS 2024: Preparing the Next Generation for the IT-Driven Future - The Reverie Saigon, Ho Chi Minh City, Viet Nam
Duration: 1 Jul 20245 Jul 2024 (Conference programme) (Conference proceedings)

Publication series

NamePacific Asia Conference on Information Systems


Conference28th Pacific Asia Conference on Information Systems, PACIS 2024
Country/TerritoryViet Nam
CityHo Chi Minh City
Internet address

User-Defined Keywords

  • Metaverse
  • Users-avatar Emotional Synchrony
  • Avatar Identification
  • Avatar Features
  • Prosocial Behavior


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