Promoting the effective use of counterfactual generation to tackle negative consumption

Ka Yan Ho, Jessica Y. Y. Kwong

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationThink big: Big ideas, big findings
PublisherAssociation for Consumer Research
Pages489-489
ISBN (Print)9780915552672
Publication statusPublished - Oct 2010
Event2010 41st Annual conference of the Association for Consumer Research (ACR): Think big: Big ideas, big findings - Florida, United States
Duration: 6 Oct 20109 Oct 2010

Conference

Conference2010 41st Annual conference of the Association for Consumer Research (ACR): Think big: Big ideas, big findings
Period6/10/109/10/10

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