Promoting the effective use of counterfactual generation to tackle negative consumption

Ka Yan Ho; Jessica Y. Y. Kwong

Promoting the effective use of counterfactual generation to tackle negative consumption

Ka Yan Ho, Jessica Y. Y. Kwong

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	Think big: Big ideas, big findings
Publisher	Association for Consumer Research
Pages	489-489
Number of pages	1
ISBN (Print)	9780915552672
Publication status	Published - Oct 2010
Event	Association for Consumer Research 2010 41st Annual Conference: Think big - Big ideas, big findings - Jacksonville, Florida, United States Duration: 6 Oct 2010 → 9 Oct 2010

Conference

Conference	Association for Consumer Research 2010 41st Annual Conference
Country/Territory	United States
City	Jacksonville, Florida
Period	6/10/10 → 9/10/10

Cite this

@inproceedings{1872d803d3b148eaa431fe99a799a76b,

title = "Promoting the effective use of counterfactual generation to tackle negative consumption",

author = "Ho, {Ka Yan} and Kwong, {Jessica Y. Y.}",

year = "2010",

month = oct,

language = "English",

isbn = "9780915552672",

pages = "489--489",

booktitle = "Think big: Big ideas, big findings",

publisher = "Association for Consumer Research",

note = "Association for Consumer Research 2010 41st Annual Conference : Think big - Big ideas, big findings ; Conference date: 06-10-2010 Through 09-10-2010",

}

TY - GEN

T1 - Promoting the effective use of counterfactual generation to tackle negative consumption

AU - Ho, Ka Yan

AU - Kwong, Jessica Y. Y.

PY - 2010/10

Y1 - 2010/10

M3 - Conference contribution

SN - 9780915552672

SP - 489

EP - 489

BT - Think big: Big ideas, big findings

PB - Association for Consumer Research

T2 - Association for Consumer Research 2010 41st Annual Conference

Y2 - 6 October 2010 through 9 October 2010

ER -