Promoting the effective use of counterfactual generation to tackle negative consumption

Ka Yan Ho, Jessica Y. Y. Kwong

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationThink big: Big ideas, big findings
PublisherAssociation for Consumer Research
Number of pages1
ISBN (Print)9780915552672
Publication statusPublished - Oct 2010
EventAssociation for Consumer Research 2010 41st Annual Conference: Think big - Big ideas, big findings - Jacksonville, Florida, United States
Duration: 6 Oct 20109 Oct 2010


ConferenceAssociation for Consumer Research 2010 41st Annual Conference
Country/TerritoryUnited States
CityJacksonville, Florida

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