Promoting sales of online games through customer engagement

Christy M.K. Cheung, Xiao Liang Shen*, Zach W.Y. Lee, Tommy K.H. Chan

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    185 Citations (Scopus)

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    Keyphrases

    Economics, Econometrics and Finance

    Psychology