Profiling Lead Researchers in Advertising Research

Terri H Y Chan, Caleb H. Tse

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).
Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. VII)
Subtitle of host publicationBridging the Gap between Advertising Academia and Practice
EditorsGeorge Christodoulide, Anastasia Stathopoulou, Martin Eisend
Number of pages19
ISBN (Electronic)9783658152208
ISBN (Print)9783658152192, 9783658215149
Publication statusPublished - 25 Aug 2016

Publication series

NameEuropean Advertising Academy
ISSN (Print)2626-0328
ISSN (Electronic)2626-0336


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