TY - CHAP
T1 - Profiling Lead Researchers in Advertising Research
AU - Chan, Terri H Y
AU - Tse, Caleb H.
PY - 2016/8/25
Y1 - 2016/8/25
N2 - Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).
AB - Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).
U2 - 10.1007/978-3-658-15220-8_21
DO - 10.1007/978-3-658-15220-8_21
M3 - Chapter
SN - 9783658152192
SN - 9783658215149
T3 - European Advertising Academy
SP - 297
EP - 315
BT - Advances in Advertising Research (Vol. VII)
A2 - Christodoulide, George
A2 - Stathopoulou, Anastasia
A2 - Eisend, Martin
PB - Springer
ER -