Abstract
Based on field studies, I argue that firms that establish strategic alliances should pay greater attention to the issue of procedural justice (PJ) in new product introduction (NPI). Moreover, I posit that the relationship between PJ and NPI is mediated by cross-functional integration (CFI). Finally, their strategy for NPI moderates the relationship between CFI and NPI. Analyzing data from multiple sources in China, I obtain evidence in support of these arguments, finding PJ to exert a positive effect on NPI, and CFI and NPI strategy to exert a partial mediating effect and moderating effect, respectively.
| Original language | English |
|---|---|
| Title of host publication | Academy of Management Proceedings 2017 |
| Editors | Sonia Taneja |
| Publisher | Academy of Management |
| DOIs | |
| Publication status | Published - 1 Aug 2017 |
| Event | 77th Annual Meeting of the Academy of Management, AOM 2017: At The Interface - Atlanta, United States Duration: 4 Aug 2017 → 9 Aug 2017 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface (Conference website) https://journals.aom.org/toc/amproc/2017/1 (Conference proceedings) |
Publication series
| Name | Academy of Management Proceedings |
|---|---|
| Publisher | Academy of Management |
| Number | 1 |
| Volume | 2017 |
| ISSN (Print) | 0065-0668 |
| ISSN (Electronic) | 2151-6561 |
Conference
| Conference | 77th Annual Meeting of the Academy of Management, AOM 2017 |
|---|---|
| Country/Territory | United States |
| City | Atlanta |
| Period | 4/08/17 → 9/08/17 |
| Internet address |
|