Abstract
Based on field studies, we argue that firms should pay greater attention to the issue of procedural justice (PJ) in operations management, new product introduction (NPI) in particular. Moreover, we posit that the relationship between PJ and NPI is mediated by cross-functional integration (CFI), especially the integration or cooperation between operations and marketing functions. Moreover, firm’s NPI strategy moderates the relationship between CFI and NPI. Analyzing data from multiple sources in China, we obtain evidence in support of these arguments, finding PJ to exert a positive effect on NPI, and CFI and NPI strategy to exert a partial mediating effect and moderating effect, respectively.
| Original language | English |
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| Title of host publication | Academy of Management Proceedings 2017 |
| Editors | Sonia Taneja |
| Publisher | Academy of Management |
| DOIs | |
| Publication status | Published - 1 Aug 2017 |
| Event | 77th Annual Meeting of the Academy of Management, AOM 2017: At The Interface - Atlanta, United States Duration: 4 Aug 2017 → 9 Aug 2017 https://aom.org/events/annual-meeting/past-annual-meetings/2017-at-the-interface (Conference website) https://journals.aom.org/toc/amproc/2017/1 (Conference proceedings) |
Publication series
| Name | Academy of Management Proceedings |
|---|---|
| Number | 1 |
| Volume | 2017 |
| ISSN (Print) | 0065-0668 |
| ISSN (Electronic) | 2151-6561 |
Conference
| Conference | 77th Annual Meeting of the Academy of Management, AOM 2017 |
|---|---|
| Country/Territory | United States |
| City | Atlanta |
| Period | 4/08/17 → 9/08/17 |
| Internet address |
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User-Defined Keywords
- cross-functional integration
- justice
- product introduction