TY - GEN
T1 - Privacy concern and trust in using social network sites
T2 - 13th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2011
AU - Chen, Li
AU - Tsoi, Ho Keung
N1 - Copyright:
Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2011
Y1 - 2011
N2 - Though privacy and trust have been studied in the social network site (SNS), few have identified the relationships among users' privacy concern, trust and their actual usage behavior in SNS. Moreover, little attention has been paid to investigating the differences between users from different cultural contexts. In this paper, we have been engaged in addressing these concerns by surveying two typical user groups. The analysis of their answers showed that French and Chinese are not only significantly different regarding privacy and trust belief in SNS, but also act significantly different in disclosing personal information, posting messages, and developing new relationships. Furthermore, the effect of privacy concern and trust on users' visiting frequency and willingness to meet new people is also found different between the two groups.
AB - Though privacy and trust have been studied in the social network site (SNS), few have identified the relationships among users' privacy concern, trust and their actual usage behavior in SNS. Moreover, little attention has been paid to investigating the differences between users from different cultural contexts. In this paper, we have been engaged in addressing these concerns by surveying two typical user groups. The analysis of their answers showed that French and Chinese are not only significantly different regarding privacy and trust belief in SNS, but also act significantly different in disclosing personal information, posting messages, and developing new relationships. Furthermore, the effect of privacy concern and trust on users' visiting frequency and willingness to meet new people is also found different between the two groups.
KW - cultural differences
KW - privacy concern
KW - social network site
KW - trust
KW - usage behavior
UR - http://www.scopus.com/inward/record.url?scp=80052822447&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-23765-2_16
DO - 10.1007/978-3-642-23765-2_16
M3 - Conference proceeding
AN - SCOPUS:80052822447
SN - 9783642237645
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 234
EP - 241
BT - Human-Computer Interaction - INTERACT 2011 - 13th IFIP TC 13 International Conference, Proceedings
Y2 - 5 September 2011 through 9 September 2011
ER -