@inproceedings{5f81a65cfbfc4ba4bc14be38f6dc6ccc,
title = "Premium Brand Pursuits: An Inevitable Asian Obsession?",
abstract = "Literature suggests that Asian consumers are renowned for their premium brand pursuits. However, the motivation behind this ostentatious culture of brand obsession is not exactly known. Building on the preceding literature, the aim of this paper is threefold. First, we will review the relevant theories of conspicuous consumption. Next, we will provide an explanation for the motivation behind this Asian phenomenon. We will also examine the relevance of western theories to the eastern social and cultural values. Finally, we will suggest some directions for research developments.",
author = "Ian Phau and Gerard Prendergast",
year = "1998",
month = dec,
day = "2",
language = "English",
series = "ANZMAC Conference Proceedings",
publisher = "Australian and New Zealand Marketing Academy",
pages = "1992--1998",
editor = "Gray, \{Brendan J\} and Deans, \{Kenneth R\}",
booktitle = "1998 ANZMAC Conference Proceedings",
note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 1998 : Connections, particularly the connections between information technology and marketing, and among business networks ; Conference date: 30-11-1998 Through 02-12-1998",
}