| Original language | English |
|---|---|
| Title of host publication | Consumer research methods |
| Publisher | Sage Publications |
| Pages | 351-363 |
| Number of pages | 13 |
| Volume | 2 |
| ISBN (Print) | 9781446208502 |
| Publication status | Published - 2013 |
Publication series
| Name | SAGE Benchmarks in Social Research Methods |
|---|---|
| Publisher | Sage Publications |