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Predicting premium proneness
Gerard P PRENDERGAST
,
Alex S L TSANG
, Derek T.Y. Poon
, Ting Yan Fan
Research output
:
Contribution to journal
›
Journal article
›
peer-review
19
Citations (Scopus)
Overview
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Keyphrases
Time Pressure
100%
Buying
50%
Promotional Tools
50%
Product Category
50%
Variety Seeking
50%
Marketing Effect
50%
Free Gift
50%
Impulse Buying Behavior
50%
Deal Proneness
50%
Social Sciences
Sales
100%