TY - JOUR
T1 - Predicting Health Insurance Policy Subscription Intention: An Empirical Study
AU - Arkorful, Vincent Ekow
AU - Lugub, Benjamin Kweku
AU - Zhao, Shuliang
N1 - Funding Information:
The authors received no financial assistance for the research, authorship, and/or publication of this article.
Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.
PY - 2023/5/19
Y1 - 2023/5/19
N2 - Though health insurance policies remain critical to eliminating healthcare access barriers, population-wide subscription in Ghana however remains unsatisfactory. Therefore, this study, while employing a questionnaire survey to elicit data (n= 312) analyzed via the structural equation modeling technique, investigates individual health insurance subscription underpinnings using the theory of planned behavior. The results of data analysis affirmed attitude, subjective norm and perceived behavior control as positively related to health insurance subscription. Similarly, results further revealed personal norm and descriptive norm as significantly related to intention, testifying to individuals’ subscription as not anchored on a single factor, but rather on a confluence of behavior-driven elements. The current study, in addition to affirming the TPB’s predictive potency, also enriches health insurance research, and underscores the much often-disregarded behavior constituents as imperative to health policy design and implementation. In view of the study results, implications for augmenting subscription, and suggestions for further research are subsequently delineated.
AB - Though health insurance policies remain critical to eliminating healthcare access barriers, population-wide subscription in Ghana however remains unsatisfactory. Therefore, this study, while employing a questionnaire survey to elicit data (n= 312) analyzed via the structural equation modeling technique, investigates individual health insurance subscription underpinnings using the theory of planned behavior. The results of data analysis affirmed attitude, subjective norm and perceived behavior control as positively related to health insurance subscription. Similarly, results further revealed personal norm and descriptive norm as significantly related to intention, testifying to individuals’ subscription as not anchored on a single factor, but rather on a confluence of behavior-driven elements. The current study, in addition to affirming the TPB’s predictive potency, also enriches health insurance research, and underscores the much often-disregarded behavior constituents as imperative to health policy design and implementation. In view of the study results, implications for augmenting subscription, and suggestions for further research are subsequently delineated.
KW - Ghana
KW - Health and social policy
KW - descriptive norm
KW - health insurance
KW - personal moral norm
KW - theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85141442214&partnerID=8YFLogxK
U2 - 10.1080/19371918.2022.2135662
DO - 10.1080/19371918.2022.2135662
M3 - Journal article
SN - 1937-1918
VL - 38
SP - 281
EP - 297
JO - Social Work in Public Health
JF - Social Work in Public Health
IS - 4
ER -