This investigation explored main and interactive effects of different news frame and information processing style on further information seeking about nanotechnology and its effects on health treatment. With a total of 378 participants, a 2 (gain vs. loss frame) X 2 (systematic vs. heuristic information processing) between-subjects experimental design was used to test the proposed hypotheses. The study revealed that individuals who were exposed to a positively framed story about the use of nanotechnology in cancer care were more willing to seek out further information about the topic than those who in a negatively framed news. Moreover, individuals sought out information about the topic most when they systematically processed the information in a positively framed story, whereas they sought out the least amount of information when they systematically thought about the topic but in a negatively framed article. Theoretical insights and practical implications of the study findings are further discussed.
|Publication status||Published - Aug 2011|
|Event||Association for Education in Journalism and Mass Communication (AEJMC) 2011 Annual Conference - St. Louis, United States|
Duration: 10 Aug 2011 → 13 Aug 2011
|Conference||Association for Education in Journalism and Mass Communication (AEJMC) 2011 Annual Conference|
|Period||10/08/11 → 13/08/11|