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Political Cynicism in the Digital Era: A Systematic Review and Meta-analysis

  • Yu Qiu*
  • , Xiyuan Zhou
  • , Mengyao Liu
  • *Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review

Abstract

Political cynicism, the belief that political actors and institutions are self-serving and untrustworthy, has become increasingly salient in the digital age, where citizens are exposed to unprecedented volumes of information. However, the literature on its antecedents, outcomes, and contextual moderators remains fragmented and inconclusive. To address this gap, this study conducts a systematic review and meta-analysis of 32 independent studies, from 29 articles, to synthesize evidence on how digital media influence political cynicism and how cynical attitudes, in turn, affect civic political participation.

The results reveal that exposure to negatively framed, satirical, attack-oriented, extremist, or misleading political content is the most consistent and robust antecedent of political cynicism. In contrast, general exposure to political or non-political media shows non-significant relationships with cynicism. Concerning outcomes, political cynicism exhibits a weak and inconsistent association with political participation. Notably, contextual moderators, particularly region and sample characteristics, substantially account for the observed heterogeneity.

This review advances the Spiral of Cynicism theory by emphasizing the central role of content valence and framing over mere exposure. It also challenges a long-standing Western-centric theoretical assumption that political cynicism demobilizes public participation, highlighting the need to incorporate geopolitical variability and audience heterogeneity. Overall, this synthesis provides a comprehensive understanding of political cynicism in the digital era and contributes to broader discussions about media effects, political attitudes, and democratic engagement.
Original languageEnglish
Publication statusPublished - 8 Jun 2026
Event76th Annual International Communication Association Conference, ICA 2026: Communication and Inequalities in Context - Cape Town, South Africa
Duration: 4 Jun 20268 Jun 2026
https://www.icahdq.org/mpage/ICA26-program (Link to conference website)

Conference

Conference76th Annual International Communication Association Conference, ICA 2026
Country/TerritorySouth Africa
CityCape Town
Period4/06/268/06/26
Internet address

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