Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Asia seems to be the world’s greatest violator of intellectual property rights (IPR). The 1997 BSA/SP A report indicated a loss of US$3.9 billion in software piracy alone. We foresee that the current economic crisis will exacerbate the problem by luring customers into buying cheap counterfeits.

For the past two decades, academic research has recommended a series of curbing strategies to eradicate piracy activities. However, the effectiveness of these strategies has not been studied. Legitimate owners are fighting an increasingly "unfair" competition against the pirates. An audit of the current practice is of utmost pertinence. 

In consequent, the premise of this conceptual paper is:
(1) to review relevant piracy literature including its growth and repercussions
(2) to evaluate the effectiveness of current strategies
(3) to propose research objectives to test the effectiveness, and
(4) to build innovative academic and managerial directions from the implications derived. 

Original languageEnglish
Title of host publicationProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
EditorsCharles H. Noble
PublisherSpringer Cham
Number of pages1
ISBN (Electronic)9783319130781
ISBN (Print)9783319130774, 9783319366814
Publication statusPublished - 2 Feb 2015
Event1999 Academy of Marketing Science (AMS) Annual Conference
- Coral Gables, United States
Duration: 26 May 199929 May 1999

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


Conference1999 Academy of Marketing Science (AMS) Annual Conference
Country/TerritoryUnited States
CityCoral Gables

Scopus Subject Areas

  • Marketing
  • Strategy and Management


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