Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?

Ian Phau; Gerard Prendergast

doi:10.1007/978-3-319-13078-1_36

Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?

Ian Phau, Gerard Prendergast

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Abstract

Asia seems to be the world’s greatest violator of intellectual property rights (IPR). The 1997 BSA/SP A report indicated a loss of US$3.9 billion in software piracy alone. We foresee that the current economic crisis will exacerbate the problem by luring customers into buying cheap counterfeits.

For the past two decades, academic research has recommended a series of curbing strategies to eradicate piracy activities. However, the effectiveness of these strategies has not been studied. Legitimate owners are fighting an increasingly "unfair" competition against the pirates. An audit of the current practice is of utmost pertinence.

In consequent, the premise of this conceptual paper is:
(1) to review relevant piracy literature including its growth and repercussions
(2) to evaluate the effectiveness of current strategies
(3) to propose research objectives to test the effectiveness, and
(4) to build innovative academic and managerial directions from the implications derived.

Original language	English
Title of host publication	Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Charles H. Noble
Publisher	Springer Cham
Pages	106
Number of pages	1
Edition	1st
ISBN (Electronic)	9783319130781
ISBN (Print)	9783319130774, 9783319366814
DOIs	https://doi.org/10.1007/978-3-319-13078-1_36
Publication status	Published - 2 Feb 2015
Event	1999 Academy of Marketing Science (AMS) Annual Conference - Coral Gables, United States Duration: 26 May 1999 → 29 May 1999

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	1999 Academy of Marketing Science (AMS) Annual Conference
Country/Territory	United States
City	Coral Gables
Period	26/05/99 → 29/05/99

Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13078-1_36

Cite this

Phau, I., & Prendergast, G. (2015). Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers? In C. H. Noble (Ed.), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science (1st ed., pp. 106). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Cham. https://doi.org/10.1007/978-3-319-13078-1_36

Phau, Ian ; Prendergast, Gerard. / Piracy Proliferation in Crisis Stricken Asia : Consequences for Marketers?. Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. editor / Charles H. Noble. 1st. ed. Springer Cham, 2015. pp. 106 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?",

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Phau, I & Prendergast, G 2015, Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers? in CH Noble (ed.), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. 1st edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Cham, pp. 106, 1999 Academy of Marketing Science (AMS) Annual Conference
, Coral Gables, Florida, United States, 26/05/99. https://doi.org/10.1007/978-3-319-13078-1_36

Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers? / Phau, Ian; Prendergast, Gerard.
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. ed. / Charles H. Noble. 1st. ed. Springer Cham, 2015. p. 106 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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Phau I, Prendergast G. Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers? In Noble CH, editor, Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. 1st ed. Springer Cham. 2015. p. 106. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13078-1_36

Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?

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