Pictures versus words in changing implicit attitudes in ambush marketing disclosure: The role of valence of mental images

Research output: Contribution to journal › Journal article

Original language	English
Pages (from-to)	899-900
Number of pages	2
Journal	Advances in Consumer Research
Volume	40
Publication status	Published - 2012

Cite this

@article{2a0e745aea8349c09e4ed2a80d6f5a7d,

title = "Pictures versus words in changing implicit attitudes in ambush marketing disclosure: The role of valence of mental images",

author = "Oliver Trendel and Marc Mazodier and Kathleen Vohs",

note = "The Hong Kong RGC-Theme-based Research Scheme (T12-402/13N); the Hong Kong Baptist University (FRG2/ 13-14/005).",

year = "2012",

language = "English",

volume = "40",

pages = "899--900",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - Pictures versus words in changing implicit attitudes in ambush marketing disclosure: The role of valence of mental images

AU - Trendel, Oliver

AU - Mazodier, Marc

AU - Vohs, Kathleen

N1 - The Hong Kong RGC-Theme-based Research Scheme (T12-402/13N); the Hong Kong Baptist University (FRG2/ 13-14/005).

PY - 2012

Y1 - 2012

UR - https://www.acrwebsite.org/volumes/1012350/volumes/v40/NA-40

M3 - Journal article

SN - 0098-9258

VL - 40

SP - 899

EP - 900

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -