Original language | English |
---|---|
Pages (from-to) | 18-21 |
Number of pages | 4 |
Journal | Marketing Intelligence and Planning |
Volume | 10 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Feb 1992 |
Scopus Subject Areas
- Marketing
Waisum Siu*
Research output: Contribution to journal › Journal article › peer-review
Original language | English |
---|---|
Pages (from-to) | 18-21 |
Number of pages | 4 |
Journal | Marketing Intelligence and Planning |
Volume | 10 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Feb 1992 |