Persuading children: A framework for understanding long-lasting influences on children’s food choices

Paulo Albuquerque, Merrie Brucks, Margaret C. Campbell, Kara K W Chan, Michal Maimaran, Anna R. McAlister, Sophie Nicklaus

Research output: Contribution to journalArticlepeer-review

Abstract

In this paper, we present a framework for understanding long-lasting influences on children’s food purchase choices and consumption. The framework interacts the characteristics of agents (i.e., children and parents/caretakers) with marketing-related effects to explain how these agents make short- and long-term decisions in the food category. We develop each of the components of our framework with different theories and multiple empirical examples, focusing on how children develop their food preferences and how their understanding of and resistance to persuasion and marketing messages may influence choices. Overall, the presented approach suggests firms, consumers, and parents can benefit from taking these factors into account when making choices that affect children and when allowing children to make their own choices.

Original languageEnglish
Pages (from-to)38-50
JournalCustomer Needs and Solutions
Volume5
Issue number1-2
DOIs
Publication statusPublished - Mar 2018

User-Defined Keywords

  • Child consumers
  • Food choices
  • Persuasive communication
  • Marketing influence
  • Socializing agents
  • Child development

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