Abstract
Based on the assumption that audience members carry mental images and expectations about functions of media prior to using them, this study specifies a theoretical model to investigate whether and how perceptions of media shape the way individuals process news information. Data for analysis come from telephone interviews of a probability sample of 1,000 Guangzhou residents. Results show the Chinese audience process news in a critical ways, partially due to skepticism toward the established media.
| Original language | English |
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| Publication status | Published - Aug 2009 |
| Event | 92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009 - Sheraton Boston, Boston, United States Duration: 5 Aug 2009 → 8 Aug 2009 |
Conference
| Conference | 92nd Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2009 |
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| Country/Territory | United States |
| City | Boston |
| Period | 5/08/09 → 8/08/09 |