Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis

Steve Z S GUO, Lisa Li

Research output: Contribution to journalJournal articlepeer-review

4 Citations (Scopus)


Audience members carry expectations and judgment of media prior to using them. On the assumption that perceptions have broad socio-political antecedents and audience cognitive consequences, this study specifies a model to examine the relationships among social demographics, perceived media functions and evaluation of media performance, attention to newspaper and television news, and information processing strategies. Telephone interviews of a probability sample of 1000 Guangzhou residents provided first-hand data for analyses. We found that media judgment and information processing are multi-dimensional concepts and their theoretical connections are non-trivial. Variances in media assessment made no difference in people's habit of reading between the lines, but predicted differentially to critical and non-reflective reading of media content.

Original languageEnglish
Pages (from-to)47-68
Number of pages22
JournalAsian Journal of Communication
Issue number1
Publication statusPublished - Feb 2011

Scopus Subject Areas

  • Communication
  • Education

User-Defined Keywords

  • Information theories
  • Mainland china
  • Media effect
  • Survey


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