Perceptions of age and creativity in the workforce

Kara Chan*, Anna Hui, Sheung-Tak Cheng, Yu Leung Ng

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

3 Citations (Scopus)
21 Downloads (Pure)


As the workforce ages it becomes important to examine if there is misperception of creativity and age in work contexts. A laboratory experiment examined perceptions of the creativity of a team with both young and old workers and of a team composed entirely of young workers. Scripted videos portrayed such teams engaged in designing an outdoor advertising campaign. Altogether, 220 participants were randomly assigned to watch one of the video clips and complete a structured questionnaire. No significant differences were observed in the perceptions of the two teams' performance or of the quality of the resulting advertising proposal. In general, there was also no significant difference in the individual characteristics attributed to the four characters on the teams. However, participants aged 35 or above evaluated both teams and all four characters more favorably than participants aged 20-34.

Original languageEnglish
Pages (from-to)256-272
Number of pages17
JournalJournal of Creative Behavior
Issue number4
Early online date15 Nov 2013
Publication statusPublished - Dec 2013

Scopus Subject Areas

  • Education
  • Visual Arts and Performing Arts
  • Developmental and Educational Psychology

User-Defined Keywords

  • perception
  • creativity
  • subjective evaluation
  • aging
  • teams


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