Abstract
A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of 15 mainland Chinese and 15 English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently perceived as what a green hotel should do. Staying in a green hotel was perceived to benefit both the environment and the hotel guests. The most frequently mentioned negative attributes of staying in a green hotel were its premium price, lower comfort level, and inconvenience.
| Original language | English |
|---|---|
| Pages (from-to) | 339-352 |
| Number of pages | 14 |
| Journal | Services Marketing Quarterly |
| Volume | 34 |
| Issue number | 4 |
| Early online date | 12 Sept 2013 |
| DOIs | |
| Publication status | Published - Dec 2013 |
Scopus Subject Areas
- Business, Management and Accounting (miscellaneous)
User-Defined Keywords
- hotel industry
- environmental practices
- public attitudes
- qualitative method
