Perception of Green Hotels Among Tourists in Hong Kong: An Exploratory Study

Xing Han, Kara Chan*

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

58 Citations (Scopus)
99 Downloads (Pure)


A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of 15 mainland Chinese and 15 English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently perceived as what a green hotel should do. Staying in a green hotel was perceived to benefit both the environment and the hotel guests. The most frequently mentioned negative attributes of staying in a green hotel were its premium price, lower comfort level, and inconvenience.

Original languageEnglish
Pages (from-to)339-352
Number of pages14
JournalServices Marketing Quarterly
Issue number4
Early online date12 Sept 2013
Publication statusPublished - Dec 2013

Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)

User-Defined Keywords

  • hotel industry
  • environmental practices
  • public attitudes
  • qualitative method


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