Perceived Risk and Escrow Adoption: An Economic Analysis in Online Consumer-to-Consumer Auction Markets

Xiaoru Hu, Zhangxi Lin, Andrew B. Whinston, Han Zhang

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

6 Citations (Scopus)

Abstract

Online escrow is an emerging trust service in consumer-to-consumer auction markets for protecting online traders from Internet fraud. Although the process of online escrow services (OES) ensures its effectiveness i blocking Internet frauds, its adoption rate is still surprisingly low relative to the increasing Internet fraud (Fraud.org 2001; Wolverton 2001). This paper intends to study the effect of tradersí perceived risk (Kahneman and Tversky 1979; Weber and Milliman 1999), defined as perceived risk rate (PRR), on the adoption of online escrow service. The research applies economic modeling and computer simulation approaches, following the literature and methodology in Hu et al.(2001).
Original languageEnglish
Title of host publicationICIS 2001 Proceedings
PublisherAssociation for Information Systems
Pages271-274
Number of pages4
Publication statusPublished - Dec 2001
Event22nd International Conference on Information Systems, ICIS 2001 - New Orleans, United States
Duration: 16 Dec 200119 Dec 2001
https://aisel.aisnet.org/icis2001 (Conference proceedings)

Conference

Conference22nd International Conference on Information Systems, ICIS 2001
Country/TerritoryUnited States
CityNew Orleans
Period16/12/0119/12/01
Internet address

Scopus Subject Areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

User-Defined Keywords

  • decision making
  • Escrow service
  • Internet fraud
  • online C2C auctions
  • perceived risk
  • system dynamics

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