Abstract
Online escrow is an emerging trust service in consumer-to-consumer auction markets for protecting online traders from Internet fraud. Although the process of online escrow services (OES) ensures its effectiveness i blocking Internet frauds, its adoption rate is still surprisingly low relative to the increasing Internet fraud (Fraud.org 2001; Wolverton 2001). This paper intends to study the effect of tradersí perceived risk (Kahneman and Tversky 1979; Weber and Milliman 1999), defined as perceived risk rate (PRR), on the adoption of online escrow service. The research applies economic modeling and computer simulation approaches, following the literature and methodology in Hu et al.(2001).
Original language | English |
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Title of host publication | ICIS 2001 Proceedings |
Publisher | Association for Information Systems |
Pages | 271-274 |
Number of pages | 4 |
Publication status | Published - Dec 2001 |
Event | 22nd International Conference on Information Systems, ICIS 2001 - New Orleans, United States Duration: 16 Dec 2001 → 19 Dec 2001 https://aisel.aisnet.org/icis2001 (Conference proceedings) |
Conference
Conference | 22nd International Conference on Information Systems, ICIS 2001 |
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Country/Territory | United States |
City | New Orleans |
Period | 16/12/01 → 19/12/01 |
Internet address |
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Scopus Subject Areas
- Computer Networks and Communications
- Computer Science Applications
- Information Systems
User-Defined Keywords
- decision making
- Escrow service
- Internet fraud
- online C2C auctions
- perceived risk
- system dynamics