Perceived critical mass and collective intention in social media-supported small group communication

Xiao Liang Shen*, Christy M K CHEUNG, Matthew K.O. Lee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)

Abstract

The increasing popularity of Web 2.0 has dramatically changed the way in which people communicate with others in their daily life or work. However, the use of social media is fundamentally different from that of traditional information technologies. Specifically, it requires collective efforts and interdependence between two or more people, and thus the usage behavior is no longer an individual's own decision or plan. Built on critical mass theory and social influence processes, this study tries to make an attempt to understand the determinants of collective intention (we-intention), which represents one's perception of a group of people acting as a unit. Instant messaging, one of the most popular social media platforms, has been chosen for investigation, and findings from a survey showed that perceived critical mass influenced we-intention both directly and indirectly through group norm and social identity. Recognizing the importance and relevance of collective intention will advance current understanding beyond individual intention-based models which are widely adopted in prior IS research. This study may be limited by having not included other alternative social technologies, but we leave this work for future research.

Original languageEnglish
Pages (from-to)707-715
Number of pages9
JournalInternational Journal of Information Management
Volume33
Issue number5
DOIs
Publication statusPublished - 2013

Scopus Subject Areas

  • Information Systems
  • Computer Networks and Communications
  • Library and Information Sciences

User-Defined Keywords

  • Collective intention
  • Perceived critical mass
  • Social influence
  • Social media
  • We-intention

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