People as Transmitters: What Make a Marketing Message Contagious in Computer-Mediated Environment?

Minxue Huang, Fengyan Cai, Alex S L Tsang, Nan Zhou

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Nov 2008
Event	International Conference on Business and Information - Tokyo, Japan Duration: 20 Nov 2008 → 20 Nov 2008

Conference	International Conference on Business and Information
Country/Territory	Japan
City	Tokyo
Period	20/11/08 → 20/11/08

Cite this

@conference{4bc034eec8b849759312a4c0322171ee,

title = "People as Transmitters: What Make a Marketing Message Contagious in Computer-Mediated Environment?",

author = "Minxue Huang and Fengyan Cai and Tsang, {Alex S L} and Nan Zhou",

year = "2008",

month = nov,

language = "English",

note = " International Conference on Business and Information ; Conference date: 20-11-2008 Through 20-11-2008",

}