People as Transmitters: What Make a Marketing Message Contagious in Computer-Mediated Environment?

Minxue Huang, Fengyan Cai, Alex S L Tsang, Nan Zhou

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Nov 2008
Event International Conference on Business and Information - Tokyo, Japan
Duration: 20 Nov 200820 Nov 2008

Conference

Conference International Conference on Business and Information
Country/TerritoryJapan
CityTokyo
Period20/11/0820/11/08

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